Snap gains sight, as it farewells chat
Updated: May 18, 2020
Snapchat launches Spectacles – its video and audio recording wearable for funsters
While the yet to be discussed personal security implications of Spectacles is yet to be acknowledged, let alone realised by the majority, they hint towards a very near future of integrated wearables.
Much in the same vein as mobile phones effortlessly transformed into smartphones and an extension of mankind, are Spectacles the next step in new media?
In other SnapChat news, SnapChat is no longer and Snap Inc. it is.
‘When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand’ said Snapchat founder (and Miranda Kerr’s finance), Evan Spiegel.
‘Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd 🙂
Given the recent intro of Spectacles, it seems not only a timely re-brand, but a prelude to a product range of integrated wearables.
Snap Inc.’s approach, also highlights the importance of search in locating company products, no matter what the size, shape or form of your company.